The Robot Queen at ABICOR BINZEL: driving innovation in welding automation

ABICOR BINZEL welcomed Vanessa Loiola – widely known as »The Robot Queen« on LinkedIn and various other social media channels – to our headquarters in Germany in November 2025 for an inspiring day dedicated to robotics, welding innovation and creative content production. This collaboration highlights how important it is for ABICOR BINZEL to develop practical and user-oriented products that make the everyday work of welding professionals noticeably easier.

The future of welding: a joint vision

The collaboration focused on showcasing ABICOR BINZEL’s advanced robotic solutions, including the iBOTone^® welding cobot and our latest laser welding applications. As this was the first meeting between »The Robot Queen« and ABICOR BINZEL’s welding and automation specialists, discussions centered on how to bring automation into welding companies to simplify processes and improve efficiency. In her work, Vanessa consistently demonstrates the importance of intuitive and quick-to-set-up automation. This focus on practical user-friendliness is perfectly in line with the philosophy of ABICOR BINZEL.

Vanessa's path into automation

Vanessa is originally from Brazil and started her career in Ireland as a robot programmer – a field she remains passionate about to this day. Over the years, she has trained teams for leading robot brands in the use of cobots and industrial robots and has traveled around the world to promote advanced automation solutions. Since 2022, Vanessa has been running her own company as CEO of Valoy Automation while also expanding her social media presence as »The Robot Queen« She now has over 100,000 followers on LinkedIn. Her talent for explaining complex technical content in an easy-to-understand way was recognized early on by those around her. This led to a series of international collaborations with robotics companies – and this ability continues to shape her work today.

Content creation meets cobot welding

Vanessa now lives in Spain and combines her successful career in social media with practical projects in the fields of robot programming and the integration of automation solutions. During her visit to ABICOR BINZEL's Innovation and Technology Center (ITC), she explored our various welding and automation solutions – from iBOTone^® to power sources for robotic welding, seam tracking sensors, MIG & TIG robotic welding torches, and advanced laser optics. The highlight was a video shoot with the iBOTone^®, during which Vanessa demonstrated its simple setup for welding work. Together with her videographer, she recorded dynamic, informative content on automated arc and laser welding – as usual, easy to understand and practical.

At the end, there was a tasting of Hessian apple wine – a local specialty that rounded off the visit. Vanessa's visit was a real highlight for our team and provided us with valuable inspiration for future automation projects. Many thanks to »The Robot Queen«!

Watch the full video created by Vanessa Loiola here:

Follow »The Robot Queen« on LinkedIn for interesting insights into the world of automation!

Always stay up to date!

Don't miss the latest developments in the welding industry with our free news subscription. Choose what you want to learn about and get exciting e-books, blog posts, videos and product news delivered straight to your inbox.